Thursday, 22 January 2015




EDINBURGH College of Art students have been given the chance to have their work seen and judged by an international footwear and clothing brand, in a live design brief.

Dr. Martens has tasked second year Fashion students to design an outfit that reflects the brand’s current #STANDFORSOMETHING campaign, and Edinburgh’s musical and cultural history.

Throughout Dr. Martens legacy, the brand has been adopted and subverted by countless rebellious characters, subcultures and tribes. These are the people who stand out from the crowd in their own unique way and for many, their journey of self-expression has always been accompanied by a pair of Docs.

Dr. Martens celebrates these free-thinking individuals; from first-time wearers to those who have been with the brand forever.

Dr. Martens UK retail marketing manager Amy Nelson said: “Our #STANDFORSOMETHING campaign features authentic characters of different ages, backgrounds, occupations and personalities. They all have one thing in common – they wear Dr. Martens boots and shoes with pride and passion, an empowering mark of something worth standing for.

“We are looking for the Edinburgh College of Art students to interpret this on a local level, taking inspiration from the historic city around them – Scotland's festival capital. We’re really looking forward to seeing the results.”

Drawing on local music, sub-culture and the brand ethos, the design can be for a male or female. Students will present their work to Dr. Martensin February and the winning student prize will be an outfit from Dr. Martens and their own design on display in its popular Princes Street store.

Edinburgh College of Art’s Coline Henault said: “It’s been fantastic to offer this opportunity to our students as Dr. Martens is a brand they can really connect with, accessible on the high street but a global choice of footwear.

“At Edinburgh College of Art we created the 'Diversity Network', which underpins a teaching structure where students are asked to consider who they are designing for – not to solely focus on the industry standard of a catwalk model, but to look at a broader range of age, shape, race and character.

“This project will require them to source their own 'muses' to design for and Dr. Martens is the perfect fit to do this. It’s giving them license to experiment with a brand that is rich in history, yet remains at the forefront of style.”

Lauren Hedley at OPR – / 0191 232 5690.

Mad Hatters Tea Party at White Stuff UK

I just wanted to send a wee e-mail out to you to say thank you so much for the time and effort you put into helping us organising our 'tea party' event last night. We were a little worried that the weather might have been a damaging determinant and, I'm sure, without your constant posting and promoting it wouldn't have been anywhere near as fun!

As I mentioned last night, we would love to support you guys with any up and coming events that you think we might be able to help you with... 
Sarah - White Stuff Manager

Edinburgh bloggers collaborated with White Stuff UK and put together Mad Hatters Tea party event. 
The event was organised by our Sultana Malik - Events blogger and White Stuff UK sales representative and blogger Vitaliya Klimashevska.

The poster was designed by Husna Uddin! We received great feedback from our Scottish based bloggers regarding the funky poster! Husna we love it!

Pre Event Marketing

We always reshare / Retweet posts that bloggers send us (Tag us @edinburghblogg or #edinburghbloggers).

To help encourage engagement, create more awareness and know the number of attendees for the Mad Hatters Tea party Event  bloggers sent us direct email. We had a list of 30 plus Scottish based bloggers and network representatives!

Mad Hatters Tea Party White Stuff UK, Edinburgh.

Photo 09-12-2014 19 10 38 I loved the d├ęcor!!! Fantastic DIY efforts from the staff!! The store manager Sarah designed the Cheshire cat cake! The bloggers loved this! Everyone went photo CRAY!
Photo 09-12-2014 19 21 29 Photo 09-12-2014 19 21 35 Photo 09-12-2014 19 21 41 Photo 09-12-2014 19 21 48 Photo 09-12-2014 19 21 57 Photo 09-12-2014 19 26 32Photo 09-12-2014 19 45 40Photo 09-12-2014 19 55 44 Photo 09-12-2014 20 29 45 Photo 09-12-2014 19 54 24


We loved how everyone that attended was tweeting and tagging us in their posts! We re-shared all the tags on Instagram! Here are some of the tweets:

 Capture Professional Images by Gav Young. More images can be found Here. Photo Credits - Gav Young Photo Credits - Gav Young[Photo Credits - Gav Young Photo Credits - Gav YoungPhoto Credits - Gav Young Photo Credits - Gav Young

Thank you for hosting such a fun event White Stuff, Edinburgh! We love the goodie bag! Photo 10-12-2014 00 26 59

Keep your eye out on the Edinburgh Bloggers webpage and for up-to-date information on our Facebook, Twitter and Instagram. 

Author ; Sultana Malik
Edinburgh Bloggers